Pinterest Management Services (Do This Before Hiring One!)
Considering Pinterest management services but not quite sure what to look for? Read on for a guide to why you should invest in a Pinterest manager and how you can be sure you’ve found a good one!
What is a Pinterest Manager?
A Pinterest manager is a professional expert with marketing expertise tailored to the Pinterest platform. They help businesses to advertise and promote their products and services on Pinterest, creating strategies that optimize the potential of this powerful marketing tool.
Wondering Why You Should Use Pinterest?
If you’re thinking about investing in Pinterest management services, you probably don’t need any convincing here. But in case you’re new to the idea that Pinterest is a crucial marketing tool for your business, allow us to take a second to show you why.
Out of all the websites that keep people scrolling, Pinterest’s users come onto the site with the most purpose. Most of the time, Pinners aren’t just looking for entertainment or distraction: they have a purpose for being there. 85% of Pinners say they use Pinterest to plan new projects, which means you have an audience that is already looking to spend money. We started our Pinterest management service when we realized that, for one of our clients, in a single month Pinterest had brought in 250% more website traffic than Google search and – wait for it – 700% more than Instagram.
In fact, between October 2021 and January 2022, 226 million people saw ads on Pinterest. This platform represents a vast pool of potential customers and clients, which is why Pinterest management services are such an important part of any wider digital marketing strategy.
Why Should I Hire a Pinterest Manager (vs a Pinterest Scheduler or VA)
There are plenty of compelling reasons to hire a Pinterest management service, but the main one is this: strategic expertise. Yes, you can fill your Pinterest boards with content by yourself. You can use a content schedule to post automatically, or you could even hire a virtual assistant to post for you.
The difference between these options and a good Pinterest management service is that success on the Pinterest platform isn’t just about feeding it content. A Pinterest expert (like the team here at Second Fiddle!) knows what kind of content is going to go far on Pinterest. An understanding of the Pinterest algorithm, a good graphic designer, and – maybe most importantly – the capacity to understand the data of how your Pins are performing: all of these are ingredients to a great Pinterest manager.
Plus, the best services offer blogging as well as Pinning – for more on why blogging is so important, click here.
The bottom line is this: an effective Pinterest strategy will translate directly to selling units, booking clients, growing your email list and building the reach of your website.
What to Look for In Pinterest Management Services
So how do you find good Pinterest management services? Below, we cover all the questions you should consider before hiring a Pinterest manager.
Do they have a proven track record?
As with any service or business, you want to make sure that they have a proven track record of delivering results. Check out their reviews and take a look at their clients. Ask them to show you their results over time, and ask what you should realistically expect in the first six months of hiring them.
Do they carry out keyword research on Pinterest?
Lots of people can create a cool graphic and upload it onto Pinterest, but that alone isn’t going to bring you success. The best Pinterest management services have a comprehensive grasp of the keywords that are going to help your Pins rank highly in search engine results.
SEO, or Search Engine Optimization, is a set of practices that help your content be easily found online. Each search engine has different standards and is guided by different algorithms, and Pinterest is no different, so you need to make sure that your Pinterest management service is equipped to take this into account. Read more in our blog ‘What Is SEO?’
Do they have experience in your industry?
This links to the above point about relevant keywords, but when you are looking at Pinterest management services, you want to make sure that they have experience working in your industry. Some general guidelines do of course hold true across the board, and not having experience in your industry isn’t a dealbreaker. However, the odds are that there is an excellent Pinterest management service that does have experience in your industry – so it’s worth looking until you find it.
Do they give you space for feedback?
Your brand is important to you. If you are trusting a Pinterest management service with your brand, you need to know they’re going to deliver your vision. Ask them about their feedback process. Do they give space for you to provide feedback on copy and design elements? How many rounds of feedback do they allow? Are they going to be able to incorporate design elements you have already used, or are they more generic?
Do they stay up to date on adjustments Pinterest makes?
In the world of social media marketing, things change frequently. Websites are always being upgraded, and as they evolve, so do the best practices that go alongside them. When it comes to Pinterest, what kind of content is the content algorithm favoring? Does this Pinterest management service keep up to date with that? Ask them for an example of how they have changed their best practices in the past in order to stay up-to-date and responsive.
Do they write blogs?
Blogs are a key part of a good Pinterest strategy, because every Pin needs something to link back to. You might have enough content on your website that you don’t need fresh input, or you might be a writer at heart and want to write your blogs yourself. More likely, though, you’ll need a service to create this content for you – is this something these Pinterest management services offer?
Do they have a holistic keyword strategy for your whole site?
This links back to the blog content question. A good Pinterest management service will understand that your Pins are just one part of an overall marketing strategy, and that your website plays a huge role in Pinterest strategy. For example, here at Second Fiddle we offer SEO optimization not just on your Pins, but on your blog posts, too. When you’re looking for a Pinterest manager, be sure to talk with them about how they think big-picture about growing the reach of your brand – not just how they can make a Pin go viral.
Do they create a variety of Pins, including Idea Pins and Video Pins?
There’s more to Pinterest than just uploading a nice photo. Lately, Pinterest has been leaning more towards content that keeps the Pinner on the website. It’s pushing resource-focused content in the form of Idea Pins, and short-form video content in the form of Video Pins.
The best Pinterest management services will offer a wide variety of Pin formats, so make sure that you choose one that does.
Do they tailor their services for your unique goals?
And, finally, a good Pinterest management service knows that every client is unique and wants something different out of cultivating their presence on Pinterest. What kind of audience are you hoping to reach? What action are you hoping they’ll take? How are you looking to grow your business in the next year?
Choose a Pinterest management service that will support your aims and work on a strategy that is uniquely tailored to you and your goals.
Pinterest Marketing Results
At the end of the day, the results speak for themselves. In the right hands, Pinterest can be an incredibly powerful tool for your business – and finding the right right hands makes all the difference.
One of our clients began working with us when Pinterest accounted for just 4% of all traffic to his website. In six months, Pinterest was generating 40% of all traffic to his website, and that has remained consistent throughout the following year.
Another client didn’t even have her Pinterest account fully set up when she hired us. Within a week of us building out her account and beginning to Pin, she had over 4,000 impressions on her Pins. Today she averages over 100,000 impressions a month and continues to grow!
Conclusion
As you can see, the right Pinterest management services can bring you results! If you find one that ticks all the boxes we’ve set out in this blog, you’re in good shape. And if you’d like to start a conversation with us about if we’d be a good fit for working together, be our guest! Get in contact here.
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